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In a groundbreaking partnership with HEYTEA, China’s trailblazing tea drink brand, Q•A Studio unveils the Longhua Store in Shanghai - a space where history and innovation seamlessly converge, and nature melds with technology.
HEYTEA quickly skyrocketed to become a trendsetter in China’s beverage landscape, boasting over 1,000 locations in China alone, with a footprint expanding to Singapore and the UK. Known for its modern aesthetics and game-changing drink concoctions, the brand epitomizes contemporary lifestyle. Nestled next to Shanghai’s esteemed Longhua Temple, this newest store is more than just a retail space; it’s a design haven.
Longhua Temple was first built in 242 AD. The Pagoda is rumored to be one of the 13 pagodas housing the cremated remains of Buddha.
Extensive historical research and artistic reconstructions of the ancient temple and its surrounding waterscape served as the conceptual nucleus for Q•A Studio. The store’s façade mirrors the undulating contours of the temple, as reflected in the long-lost river that once graced its perimeter.
Artfully blending traditional shapes with modern materials—microcement and steel, concrete tiles, wood and neon lights—the design crafts a harmonious blend of antiquity and modernity, nature and man-made. Touches of organic elements like tea leaves and wood accents pepper the space, infusing a sense of warmth and grounding the experience in the product’s roots. Every inch of this small oasis is meticulously designed, down to the last detail, embodying HEYTEA’s and Q•A Studio’s mutual ethos of groundbreaking design and customer-centric experiences.
Hey Tea is commonly regarded as a “Wanghong” brand in China because its popularity on social media!
Stepping into the Longhua Store you’re not just grabbing a tea—you’re stepping into a living tapestry of past, present, and future, meticulously woven by Q•A Studio.
